He also led the launch strategy for After Cluv in 2015.Estrada holds an MBA from the University of Southern California and a degree in Marketing from Tecnológico de Monterrey.
Most recently, Duque has been Vice President of Digital and Business Development in Latin America, a position he has held since 2012.Alejandro has been instrumental not only to the operations of the digital business in the region, but also being a key member of the team that has grown Universal Music’s business in Latin America in recent years.She was born in Los Angeles and started her career by selling cassette tapes at flea markets.She went on to become adored by millions on both sides of the U.Goucha is a graduate of the Ecole Polytechnique and of the Ecole Nationale de la Statistique et de l’Administration Economique.
Goucha said, “Latin America has a big appetite for innovative ways to distribute and experience music and with both our local and global partners we have a great environment to build unique music experiences, grow existing services and reach a far wider audience than ever before.
Since then, he has worked across a range of roles including Sr.
Marketing Manager and since 2008 General Manager of Universal Music Latino.
In his most recent role as SVP of Digital at Universal Music Latin Entertainment, he was responsible for the development of the division’s digital business and strategy in the US and Mexico.
Goucha also served as Director of Digital for Universal Music Latino and as Manager of Mobile Marketing and Operations at Universal Music Latin America.
He subsequently took on additional responsibility firstly for the Machete Music label in 2010 and then Capitol Latin in 2013.